Three words come to mind when reflecting upon Carlos Flores' talk last week: passion, versatility, and collaboration. Carlos spoke about each of these as being very important in creating successful designs. I was really inspired by his genuine enthusiasm and passion for all of his work. I was fascinated by the variety of work Carlos does and the extent to which the designs extended. From a shop fit out and stationary all encompassed within the one job, to building a giant robot head with his cousin for a digital festival. Such a variety disciplines and skills combined to create these designs, and a collaborative process involving people specialising in a variety of disciplines. I suppose I had never really considered just how broad one design agency could be with the work that they create, And hearing about Studio Equator and the work that Carlos does has really opened my eyes and allowed me to consider how much broader my future work can be.
I found the case study on 'PATS the Philly Way' very interesting as it began with the creation of the business logo which was then used to create the stationary (business cards and letterhead etc.). I guess this first captured my attention because I am very interested in this form of design. I was fascinated to see how the graphics from the stationary and menus were then adapted into the shop fit-out. This whole process has really inspired me and reconfirmed that this is what I can see myself doing in the future.
I also loved how Carlos spoke about all of his work. His enthusiasm was catching and his passion was seen clearly throughout his work.
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