Kinetic Typography

I have recently been introduced to the concept of kinetic typography. Kinetic typography refers to the art and technique of expression with animated text. It essentially involves taking a passage of text or a recording (from a song or movie) and using the text to create an interesting video that (most often) illustrate (in some way) what is being said.

This clip is one of my favourite kinetic typography videos. It is illustrating a scene from V for Vendetta in which V introduces himself to Eevy, in a long rambling string of alliteration. It is very cleverly animated to keep up with the recording, but it also illustrates the feeling and the weight of what is being said. It also get across the madness of the alliteration and the 'craziness' of the whole scene.