Sunday, 15 July 2012
Document and Layout
My concept for my cubes and package was to portray my interest
in Asian cultures, in particular the Japanese culture. I wanted to incorporate
my love for origami, as well as keeping within my interpretation of Japanese aesthetic.
The shape of my package and restraining device is based on a Japanese box in
which sweets are displayed and served; the different types of sweets were kept separate
by walls within the box. Keeping this in mind I began to think of my cubes as potential
representations of the food within the original box. From this I decided to
have half my cubes hold and display different origami, as an abstract representation
of the sweets, I also decided that for simplicity the other half of the cubes
would have a simple design printed on them. By this stage I had decided that
the packaging would be made out of black card, to provide a simple backdrop for
the origami, which would be the focus. I also did not want too many competing
features, so that I could keep the simplicity that is found in the Japanese
aesthetic. I then looked into the design that would go on the printed cubes. I
wanted them to reference but not overpower the origami. To this end I created
for highly simplified designs each relating to a different origami cube. These
designs were then repeated on each side of the cube, and printed black on
black, again to keep within the simple and clean aesthetic. The lid was also
kept very simple and minimal, a flat square lid that would sit directly on top
of the box. Having now completed the cubes and package, and seen it all put
together I think that it does effectively show my interest in the Japanese
style and my love of origami.
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